Smoked Paprika Egg Salad Sandwich on Whole Grain

The Sandwich Swap *n* Share Program Brings The Tradition Of Sandwich Swapping Online To Benefit Feeding America

(NAPSI) – The best sandwiches of your childhood were often the ones you scored through a swap with a classmate. Now, enjoying – and sharing – a delicious sandwich can help give food to others. Hellmann’s and Best Foods Mayonnaise have teamed up with musician and actor Billy Ray Cyrus to encourage people of all ages to celebrate this childhood tradition by joining the Hellmann’s virtual Sandwich Swap *n* Share program to support Feeding America, the nation’s leading domestic hunger relief charity.

Feeding America

For every sandwich created at Facebook.com/hellmanns, Hellmann’s and Best Foods will donate seven lunches to Feeding America. Creating a sandwich automatically enters participants for a chance to win a $250 grocery store gift certificate. For each virtual sandwich shared with a friend on Facebook, Hellmann’s will donate an additional seven lunches to the charity. ‘You can’t find a bigger sandwich fan than me – I’m a real food, real sandwich man,’ said Cyrus. ‘I am honored to be a part of this program, and the best part is that we’ll hopefully inspire folks to join the effort to end hunger by supporting Feeding America.’

Build the Perfect Sandwich

Hellmann’s Sandwich Swap *n* Share program is part of the ‘Build the Perfect Sandwich’ campaign, featuring critically acclaimed chef, restaurateur, author and TV personality Bobby Flay. The campaign site, www.BuildThePerfectSandwich.com, asks visitors six questions that measure your current mood and circumstances and uses them to recommend the perfect sandwich recipe. The site also includes tips and ‘twists’ to everyday favorites such as the cheddar-apple ham and cheese sandwich and the avocado tuna melt. Visitors can enjoy how-to videos and tutorials featuring Flay. This delicious recipe is found on the site:

Smoked Paprika Egg Salad Sandwich on Whole Grain

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Ingredients

• 2/3 cup Hellmann's or Best Foods Light Mayonnaise
• 2 tablespoons Hellmann's Dijonnaise
• 1 tablespoon white wine vinegar
• 1 tablespoon heapingsmoked Spanish paprika
• Salt and freshly ground black pepper
• 2 green onions thinly sliced, pale green part
• 1 cup diced celery
• 3 tablespoons finely chopped flat leaf parsley
• 8 hard-cooked eggs peeled and chopped
• 3 tablespoons olive oil
• 8 slices whole grain or whole wheat bread
• 1/2 small onion thinly sliced
• Parsley leaves for garnish (optional)

Instructions

• Whisk together the mayonnaise, Dijonnaise, white wine vinegar and paprika in a large bowl. Add the green onion, parsley, celery and eggs to the mayonnaise mixture and gently fold to combine; season with salt and pepper to taste.
• Brush the bread on both sides with some of the oil and grill on a grill or grill pan until lightly golden brown or place on a baking sheet and place under the broiler for 45 seconds per side.
• Divide the egg salad among the 8 slices of bread, top with slices of onion and a few parsley leaves.

Notes

Seven lunches equals a $1 donation Hellmann's will make to Feeding America to provide meals to Americans at risk of hunger. Up to 700,000 lunches. No purchase necessary. Void where prohibited.

Sandwich Swap *n* Share Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 and older. Begins 12:00:01 p.m. ET on 8/19/09 and ends 11:59:59 a.m. ET on 10/30/09.

For official rules, visit the Hellmann's page at www.facebook.com/hellmanns or www.facebook.com/bestfoods3. Facebook is a trademark of Facebook, Inc.